Newly Named Miami International Auto Show Sees Increase in AttendanceOrganizers of the former South Florida International Auto Show invited fans to “experience an all-new ride” through an upgraded show, with a matching look, feel and name debuting at the Miami Beach Convention Center last week. Opening as the Miami International Auto Show, the 42nd annual event translated its big change into a big payoff. The show closed its 10-day run on November 18 with a 16 percent increase in paid attendance from the previous year.
One of America’s top five Auto Shows, the Miami show presented several hundred new cars, trucks, crossovers and SUV’s from more than 40 major manufacturers. In addition to the official name change, new exhibits and interactive elements were also introduced to new and returning fans alike.
Eco Experience educated environmentally conscious consumers with a cutting-edge display and focus on renewable energy and alternative fuel vehicles. Show-goers were also able to experience a first-time-ever inside riding track event, featuring electric cars such as the Chevy Volt, Nissan Leaf, Mitsubishi i-MiEV and crowd favorite, Fisker Karma.
The Topless in Miami showcase, presented in partnership with the Southern Automotive Media Association (SAMA), allowed guests to fully experience 10 of the newest convertible cars in a picturesque Miami environment.
2-2-2/Revitalized Auto Show Achieves 16 Percent Increase in Paid Attendance
Enhancing Topless’ movie set-like exhibit, five award-winning sand sculptors from Fort Myers-based group The Sand Lovers were on site to create a massive 20-foot sculpture of the Miami skyline, complete with other iconic South Florida images.
“Topless in Miami was a big hit at this year’s show, and is one of many new exhibits we introduced to help bring new life into this time honored Miami event. We’re grateful to have been able to showcase these award winning convertibles,” said Rick Baker, Auto Show Manager.
Yet, the most striking difference of this year’s Auto Show may not have been a physical one at all. Championing a new generation of personalization, the Miami Auto Show enhanced each individual’s experience by launching a social media campaign concept, titled #ILikeThatCar.
A team of social media savvy show organizers engaged in live conversations throughout each day of the show – Tweeting about what to check out next and displaying Instragram feeds of show-goers’ favorite vehicles. A social media lounge was added to the new attraction lineup, where guests could charge their devices, relax and check out live updates of other guests’ experiences on large screens across the showroom floor.
The social media campaign also gave way to a daily People’s Choice Award, honoring the vehicle with the most mentions on Facebook, Twitter and Instagram each day. Among the winners were the 2013 Lexus LFA, Lamborghini Aventador and the McLaren 12C.
3-3-3/Revitalized Auto Show Achieves 16 Percent Increase in Paid Attendance
“One of the most exciting changes to this year’s show was the increased use of social media to enhance the experience inside the show, as well as promote the show externally. Social media helped us build a buzz and reach the new generation of car buyers, while creating a more interactive experience for all,” said Baker.
At its annual awards ceremony, SAMA chose the Scion FS-R as its Star of the Show. The Ford Fusion and Hyundai Santa Fe were recognized as the Green Car of the Year and Best Sports Utility Vehicle, respectively. The 120-member auto journalist group gave its annual Terry Jackson Award to Paul Borden, a veteran newspaper journalist and automotive writer of the Miami Herald and AMI Auto World.
The nation’s largest Hispanic automotive radio show, Ruedas ESPN, presented 12 trophies at its annual awards ceremony. Its editorial board chose the Chrysler Group as Manufacturer of the Year and the 2013 Nissan Altima as Vehicle of the Year.
One of the most important vehicles of the show was the 2013 Honda Accord, this year’s Official Show Car. Additionally, show goers had the opportunity to enter a drawing to win this year’s give-away car, a 2013 Chevrolet Spark. The lucky winner will be announced later this week.
The Miami International Auto Show is the first major auto exhibition of the season and is produced by the South Florida Automobile Dealers Association, a four-county group of 190 new car dealers from The Keys to the Palm Beaches. The 43rd edition of the Miami International Auto Show will be held November 8-17, 2013.