The Miami International Auto Show (MIAS) returns this November with added anticipation and enthusiasm. Recent years have seen significant increases in attendance and on each of its social media platforms. The auto show’s subscriber base is now more than 63,000 followers.
The 45th edition of the Miami show opens to a captive audience of auto enthusiasts on November 6th and runs through November 15th.
Press is our priority. The MIAS will once again partner with manufacturer-valued media entities to provide better exposure for its exhibitors. “Topless in Miami,” presented with the support of the Southern Automotive Media Association (SAMA), returns as one of the show’s most popular attractions. An exhibit special to only the MIAS, this crowd favorite provides yet another display opportunity for participating manufacturers, while also facilitating maximized coverage by SAMA, its partner presenter.
The auto show will continue to encourage visitors to tweet messages to a main message board displayed by massive digital screens placed at key traffic points. Organizers will work with manufacturers to promote the auto show’s schedule of events, like Ride & Drives, celebrity appearances and entertainment.
We look forward to working with exhibitors to assist them with their media-related activities throughout the entire show. Media day begins on Friday, November 6 at 9 a.m. and continues until the Miami International Auto Show officially opens to the public at 5 p.m.
I encourage you to contact me when scheduling your press event or introduction by calling (305) 447-1224. Please feel free to share any new products or vehicles of note with us in order to maximize your coverage. We will incorporate these highlights into our promotional materials including press releases and special sections, as well as our recently redesigned, social media-integrated website and platforms.
We appreciate your commitment to Miami as a premiere show and look forward to working with you.